Mr. Colón is co-Founder & CEO of Project 2050 Inc. Project 2050 is an ideas and solutions agency that helps build strong relationships between brands and consumers. According to the U.S. Census Bureau, in the year 2050 a "tipping point" will occur whereby ethnic groups will exceed 50% of the U.S. population -- thus becoming the new mainstream (this is already occurring in major metropolitan cities across the U.S.). Project 2050 assists brands in reaching this new generation of multicultural youth by steering and engaging them around a brand's culture and lifestyle. Clients include: NIKE, Brand Jordan, NBA, TARGET, Boost Mobile, EA Sports, New Era, DISNEY and 20th Century Fox.
In addition, Mr. Colón along with actress Rosario Dawson co-founded Voto Latino in 2004. Voto Latino (501 C3) is a non-partisan, youth driven, multi-issue, national organization founded for the purpose of creating a unified voice for Latino youth and young adults on issues that impact their lives on a daily basis. While Mr. Colón was actively involved in the operations of Voto Latino (2004-2007), he was instrumental in registering nearly 525,000 new Latino voters across the U.S. utilizing street teams, college campus representatives, student organizations, community groups and social networking/media. In 2007, Mr. Colón stepped down from the operation of Voto Latino to focus more attention on the development of Project 2050. Mr. Colón has taken on the title of Honorary Chairman & Founder for the organization.
In 2000, Mr. Colón co-founded The Vox Collective the nation's first full service communications and branding agency focusing primarily on the Latino youth and young adult markets. The agency's approach is one of leveraging culture over language, a traditional pitfall in U.S. Latino marketing. Since its inception, The VOX Collective has been helping clients such as Vonage, Macy's, Verizon Wireless, the Partnership for a Drug-Free America, and General Motors connect with this expanding and influential consumer base.
Before helping to form The VOX Collective, Phil made his home at Coca-Cola North America. At Coca-Cola he held the position of Senior Urban Brand Manager for Coca-Cola Trademark Brands, and was responsible for managing the Northeastern Group. At Coca-Cola, Phil was directly responsible for developing and implementing strategies and plans for Coca-Cola Classic, Sprite and Diet Coke consistent with national brand positioning and relevancy to the local marketplace. He also provided consumer marketing expertise, system leadership supporting the planning and execution of marketing programs, and managed a multi-million dollar P&L. He was also responsible for crafting the company's strategy for targeting the U.S. Hispanic market, a growing consumer segment for the company.
Prior to Coca-Cola, Mr. Colón helped create Urban Latino Magazine, where he served as President, a publication that targets the U.S. Latino youth market. During his tenure he was responsible for growing the title from a once 26 page black and white local publication to a 148-page full color magazine with National reach. He was also responsible for extending the magazine's brand via strategic marketing/promotions alliances. In addition, he also created and launched a television project called "American Latino TV" that is currently distributed nationally in over 30 million homes.
Mr. Colón has also served the marketing industry as a consultant, offering expertise in the areas of consumer behavior, youth marketing, ethnic marketing, brand development and corporate communications. He has worked with notable Fortune 100 companies. Mr. Colón consulted NBC on how to better leverage and evolve it's newly acquired network called mun2, the nations first channel dedicated to U.S. Latino youth. Prior to that, Mr. Colón worked on the rebrand of MTV-S now called MTV Tres (www.tr3s.com)
Considered by many within the branding community as a trusted source of trend marketing, and in identifying cultural movements, Mr. Colón has been regularly quoted in The Wall Street Journal, Advertising Age, Brand Week and The New York Times, just to name a few. He has also been featured on various television news shows such as: WNBC, WABC, CNN, FOX 5 and Univision: where he has been labeled an expert in ethnic youth marketing and political issues affecting youth. He has also made appearances on notable news shows such as: Night Line, Good Day New York, Power Lunch with Michelle Cabera, Hispanic Horizons, Visiones, and Hispanics Today, just to name a notable few. Mr. Colón has also been a featured speaker for organizations such as: SRI (Strategic Research Institute), Urban Institute and the Youth Trends Conference.
Phil is a graduate of Bernard M Baruch College in New York City with a BA in International Business and a minor in Corporate Communications. Phil's' enjoys architecture, design, art, music, and technology. He resides between both coasts in Los Angeles and New York with his wife Angela and daughter Stella.