EA SPORTS FIFA

The EA SPORTS FIFA series, undeniably the best known name in soccer videogames, has sold more than 68 million copies worldwide, making it one of the best-selling videogame franchises. As of 2010, the FIFA franchise has been localized into 18 languages and available in 51 countries, with North America being one of the top selling and fastest growing territories.  In 2003, Project 2050 was tasked with reaching the U.S. Hispanic market for this title as an avenue to increase its North American sales, as at that time the franchise was relatively small in this territory.   Via cultural localization strategies, inclusion of Mexican athletes for the first time on pack, and Hispanic PR campaigns, Project 2050 steadily captured the attention and loyalty of the US Hispanic media for the FIFA title year after year.  By 2007, the Hispanic component had already become one of the integral marketing, in-game, and PR elements for the FIFA title in North America, as it became evident that Hispanic consumers were largely responsible for the rapid growth that the title undertook in North America.

FIFA/Street 3 Event